Vive la revolution! Brand new microbrewers are continuing to stir up the craft beer market. While every budding craft brewery has its own unique origin story, there’s one thing they should all have in common—an accessible and responsive website.
In 2015 over 1,500 small breweries were active in the UK. Last year hundreds more cracked open their first casks. We have one of the most vibrant craft brewing scenes in the world, yet pub closures and unaccommodating supermarkets are forcing microbrewers to seek out other routes to market.
Real ale fans may be celebrating the beery explosion, but start-up brewers keep asking the same question: how will they cope with such fierce and direct competition?
Why do we need a website when we can promote on social media?
Local markets and social media are both indispensable tools. They allow you to promote your brewery to a specific and highly targeted audience. These avenues are fundamental to any brewery’s marketing plan, but they are also overcrowded. Local and social platforms force you to share a space with rival brands, advertisers, and pictures of people’s dinner. A responsive website lets you tell your story, your way, with no interruptions.
Yes, we need a website, but why does it need to be responsive?
Responsive websites are coded to adapt to all screen sizes, no matter what device it is being displayed on. If a brewery has a website which doesn’t respond to different screen sizes or devices then it needs to be modernised, and quick.
People have no patience for clumsy websites. According to Google, between 50 and 60 percent of global internet searches now come from mobile devices. A similar number of mobile users admit to abandoning any site that takes longer than three seconds to load.
How can responsive web design improve our rankings?
If you’re chasing a better search engine ranking, responsive websites are essential for that, too. Google search engines now rank responsive websites with fast load times higher than traditional web designs.
The good news is that streamlining your website can be achieved in a few simple steps.
This June, Orchard House are offering a basic responsive website package that will introduce the different aspects of your business—such as your product range, stockists, events calendar and contact details.
Our basic package consists of:
A one-page scrolling or five individual page website
Fully responsive design – the site looks great on phones, tablets and desktops
Twitter and Facebook feeds
Optimised images and coding for search engines
We’ve put together this example of a scrolling brewery website to whet your appetite.
We love building responsive websites for craft breweries who are ready to flesh out a robust, immersive online presence. All our websites serve as a digital base for all vital communications and interactions.
Throughout June and July 2017, our basic responsive website package is £795.00 plus VAT and includes a FREE year of hosting worth £105.00 plus VAT.
Our brewery clients need to provide all images, logos, branding and editorial content. If you need help with that, each of these services can be supplied by Orchard House on request.
If you’re considering your own brewery’s website, or need to talk about branding, packaging design, or marketing — reach out to Dan on 01778 382758 or use the form below. We’d love to help.