Coaches Welcome is a lead generation service that puts coach operators directly in touch with group friendly attractions. A large part of their business service is to get coach tour planners to interact with their online attractions website.
The client required a friendly piece of direct mail marketing design which would simply and quickly show potential tour planners how to log in and interact with Coaches Welcome emails and websites. We created a series of simple illustrations to outline the process in an A4 format. This was then packaged up in a colourful bespoke printed envelope.
The envelopes were Litho printed with personalisation added on a digital press and the letters were printed and personalised on a digital press.